What if beauty wasn’t just about appearance, but about finding harmony ?
I am Yisa, the founder of Herbeast.
In Chinese symbolic thought, the beast rarely stands opposed to beauty or reason. It embodies vital force, transformation, the continuity between human and natural worlds — a reminder that beauty is not a matter of control, but of harmony.
Herbeast was born from that idea. I wanted to draw on the bencao tradition — China's centuries-old practice of reading the body and the natural world as one — and ask what it can still offer modern life: not as nostalgia, but as a living conversation with the world.
Through skin, scent, object, and ritual, my dream is to shape forms of care for everyday life — bringing visible efficacy together with long-term health, and personal ritual with shared culture.
Yisa He, Founder & Brand Director
About Yisa
Yisa He founded Herbeast after a decade in the global beauty industry, including years at L'Oréal where she worked on some of the world's most recognized skincare brands. She lives between Paris and Shanghai, and Herbeast grew from the conversation between those two worlds — Western formulation rigor and the Chinese herbal traditions she grew up with.
