INSIDE H

Founder's Note

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Highland Ascent

Jing

Eastopia

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Journal

IT HEALS. IT INSPIRES.

Reishi Repair Collection

Highland Ascent Collection

Jing Collection

What if beauty wasn't simply about looking better, but about living better?

I am Yisa, the founder of Herbeast. In a world that moves faster and becomes more technical, how can care remain connected to the body, nature, culture, and lived experience?

Herbeast was born from that idea. I wanted to draw on the bencao tradition, an ancient Chinese practice of reading the body and the natural world as one. I asked myself what this wisdom could still offer modern life. I see it not as nostalgia, but as a living conversation with the world around us.

Through skincare, scent, objects, and rituals, my dream is to shape meaningful forms of care for everyday life. I aim to bring visible efficacy together with lasting health, uniting personal rituals with a shared culture.

Yisa He, Founder & Brand Director

I am Yisa, the founder of Herbeast. In a world that moves faster and becomes more technical, how can care remain connected to the body, nature, culture, and lived experience?

Herbeast was born from that idea. I wanted to draw on the bencao tradition, an ancient Chinese practice of reading the body and the natural world as one. I asked myself what this wisdom could still offer modern life. I see it not as nostalgia, but as a living conversation with the world around us.

Through skincare, scent, objects, and rituals, my dream is to shape meaningful forms of care for everyday life. I aim to bring visible efficacy together with lasting health, uniting personal rituals with a shared culture.

Yisa He, Founder & Brand Director

About Yisa

Yisa He founded Herbeast in 2021 after a decade in the global beauty industry, including years at L'Oréal where she worked on some of the world's most recognized beauty brands. She lives between Paris and Shanghai, and Herbeast grew from an ongoing dialogue between two worlds — the contemporary culture of design, beauty and living she encountered in the West, and the eastern cultural wisdom she grew up with.

About Yisa

Yisa He founded Herbeast in 2021 after a decade in the global beauty industry, including years at L'Oréal where she worked on some of the world's most recognized beauty brands. She lives between Paris and Shanghai, and Herbeast grew from an ongoing dialogue between two worlds — the contemporary culture of design, beauty and living she encountered in the West, and the eastern cultural wisdom she grew up with.

What if science and tradition were never opposed?

Chinese botanicals carry centuries of refined efficacy — tested, corrected, and passed down through generations of careful observation. What modern science adds to this, I believe, works on two levels. 

First, it gives this knowledge a common language the whole world can share — confirming through clinical and molecular study what generations of practitioners already knew.

Second, it gives us new tools: through finer isolation of active compounds, advanced purification, and biotransformation, we can deliver the efficacy of these botanicals at a purity and concentration earlier preparations could only approach.

My ambition is to bring this botanical heritage to the world — not as folklore, but as one of the most sophisticated material  humanity has ever developed.

Dr. Bai Yanjing, Co-Founder & Chief Scientist

Chinese botanicals carry centuries of refined efficacy — tested, corrected, and passed down through generations of careful observation. What modern science adds to this, I believe, works on two levels. 

First, it gives this knowledge a common language the whole world can share — confirming through clinical and molecular study what generations of practitioners already knew.

Second, it gives us new tools: through finer isolation of active compounds, advanced purification, and biotransformation, we can deliver the efficacy of these botanicals at a purity and concentration earlier preparations could only approach.

My ambition is to bring this botanical heritage to the world — not as folklore, but as one of the most sophisticated material  humanity has ever developed.

Dr. Bai Yanjing, Co-Founder & Chief Scientist

About Dr. Bai

Dr. Bai Yanjing is a pharmacologist with over two decades of research across China and Japan, focused on the world's most potent medicinal plants. In 2015, he was invited by L'Oréal to establish the group's first Innovative Raw Materials R&D Center in China, where he led work at the intersection of biotechnology, green chemistry, and Traditional Chinese Medicine. As Co-Founder and Chief Scientist of Herbeast, he brings centuries of botanical knowledge into dialogue with contemporary science.

About Dr. Bai

Dr. Bai Yanjing is a pharmacologist with over two decades of research across China and Japan, focused on the world's most potent medicinal plants. In 2015, he was invited by L'Oréal to establish the group's first Innovative Raw Materials R&D Center in China, where he led work at the intersection of biotechnology, green chemistry, and Traditional Chinese Medicine. As Co-Founder and Chief Scientist of Herbeast, he brings centuries of botanical knowledge into dialogue with contemporary science.

From

Shanghai

From

Shanghai

For the World

For the World

The Herbeast

The

Herbeast

Lab

Lab

Our Sutainable

Our Sutainable

Journey

Journey

We begin with the skin. To ensure profound, lasting results, our formulas are evaluated over 90 days, surpassing the industry standard of 28. This deliberate patience allows us to guarantee true biocompatibility and enduring cellular resilience.

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Eastopia

Eastopia

Community Center and Benefit Sharing Project

Eastopia is Herbeast’s living destination in Tenchen Yunnan—part retreat, part atelier, part research ground. It was built to gather people, plants, and craft in one place, and to turn Eastern wellbeing into a tangible, shared experience.

Eastopia is Herbeast’s living destination in Tacheng Yunnan—part retreat, part atelier, part research ground. It was built to gather people, plants, and craft in one place, and to turn Eastern wellbeing into a tangible, shared experience.

A community center for the next generation

At the heart of Eastopia is a community center dedicated to local children. Through artistic and creative activities, we aim to awaken confidence, curiosity, and imagination—so culture is not only preserved, but lived, practiced, and carried forward.

One Book, One Sample

In Shanghai, we launched One Book for One Sample: a simple exchange where anyone can trade an art or literature book for Herbeast samples. The collected books travel back to Tenchen to grow Eastopia’s library—building access to stories, images, and ideas, one volume at a time.

Care that returns to the hands that build


Eastopia is also a gesture of practical care. We created school uniforms made from recycled bottles, and offered hand cream to protect young hands—small daily rituals that express what we believe: sustainability is responsibility, and beauty should circulate back to the community.

Meet the young artists


Each year, Eastopia becomes a canvas. We select artworks created by children at our community center and translate them into the visual language of a limited-edition release. Made in collaboration with local farmers, these editions celebrate the place that nourishes our ingredients—and return value to the community through culture, craft, and shared creation.

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Once upon a time...the story of Herbeast.

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Curration

H Lab

Ingredient Library

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Sustainaibility

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Contact

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Track my order

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© 2026 Herbeast. All right reserved.

Shop

Refills & Recharge

Gift Sets

Best Sellers

New Arrivals

Curration

H Lab

Ingredient Library

Magazine

Impact

Sustainaibility

Benefit Sharing

Certifications

Services

Contact

SPA

Shipping & Returns

Track my order

FAQ

© 2026 Herbeast. All right reserved.